We work across brand strategy, naming, architecture, visual and verbal identity systems.
And we engage with brands at all life-stages.
With start-ups creating whirlwinds of innovation, raw energy and speed. Hitting the ground running with a credible and coherent brand focuses that energy.
Growing and evolving businesses. Times change. Brands must change too.
When M&A activity brings businesses and brands together it’s not always an easy fit. Brand can be the springboard for moving ahead successfully.
Complex brand challenges are what we do – always looking under the surface for a single-minded idea and narrative that is credible, inspiring and ownable. An idea that is easy to understand and get behind. An idea that informs and inspires all audiences – internal and external. And the origin of a sound brand infrastructure.
And while every challenge and solution is different our way of working always combines considered strategic thinking and compelling creative delivery.
Most of the brand challenges we tackle are complex.
We have clear processes to provide a solid framework, giving all stakeholders a route map for the journey.
Along the way we have frameworks and phases to engage everyone involved.
All projects start with questions and listening – understanding objectives, obstacles and opportunities, speaking to key people and reviewing relevant information. It’s about intelligence gathering, ensuring all the necessary insights to inform brand development are in play. Often this will involve speaking to both internal and external stakeholders to gain insight and start building consensus.
2. Brand strategy
The nucleus for most of our projects. This is about identifying and defining the central idea for the brand. It’s the brand pitch. A proposition that is easily understood and that can engage with all audiences, internal as well as clients. It should capture the spirit and character of the business – where it has come from and where it is going. It serves as the springboard for everything else – from the visual and verbal identity system to ongoing marketing communications.
3. Brand identity system
Successful visual and verbal brand expressions reflect the central brand idea. It’s about building a system – more than a logo and a set of colours – that can be put to work, bringing the brand to life in a consistent and compelling way across all media. As well as visual assets it includes the verbal expression of the brand – tone of voice and key messaging.
Beyond the core brand identity we also provide ongoing support and activation tools, from brand guidelines to communications planning.
“In all the projects where we have partnered with The Nautilus, the team has never once let me down. They are deep experts on brand and offer the kind of personal touch that is so hard to find, making them my go-to for brand work.”
Head of Marketing
Close Brothers Asset Management
“The Nautilus worked with us on a complete rethink, rebrand and renaming of our company. They engaged with us, and our clients, at all levels and successfully distilled our essence into a cohesive and compelling brand. In our eyes, they have more than delivered.”
Head of Communications and Marketing