the Nautilus
We are brand identity
specialists, capturing and distilling
the spirit of enterprises.
Clarity for life
Close Brothers Asset Management
Brand identity
We work across brand strategy, naming, architecture, visual and verbal identity systems.
And we engage with brands at all life-stages.

With start-ups creating whirlwinds of innovation, raw energy and speed. Hitting the ground running with a credible and coherent brand focuses that energy.

Growing and evolving businesses. Times change. Brands must change too.

When M&A activity brings businesses and brands together it’s not always an easy fit. Brand can be the springboard for moving ahead successfully.

Complex brand challenges are what we do – always looking under the surface for a single-minded idea and narrative that is credible, inspiring and ownable. An idea that is easy to understand and get behind. An idea that informs and inspires all audiences – internal and external. And the origin of a sound brand infrastructure.

And while every challenge and solution is different our way of working always combines considered strategic thinking and compelling creative delivery.
Forward on sure ground
The complexity challenge
Most of the brand challenges we tackle are complex.
We have clear processes to provide a solid framework, giving all stakeholders a route map for the journey.

Along the way we have frameworks and phases to engage everyone involved.
1. Foundations

All projects start with questions and listening – understanding objectives, obstacles and opportunities, speaking to key people and reviewing relevant information. It’s about intelligence gathering, ensuring all the necessary insights to inform brand development are in play. Often this will involve speaking to both internal and external stakeholders to gain insight and start building consensus.
2. Brand strategy

The nucleus for most of our projects. This is about identifying and defining the central idea for the brand. It’s the brand pitch. A proposition that is easily understood and that can engage with all audiences, internal as well as clients. It should capture the spirit and character of the business – where it has come from and where it is going. It serves as the springboard for everything else – from the visual and verbal identity system to ongoing marketing communications.
3. Brand identity system

Successful visual and verbal brand expressions reflect the central brand idea. It’s about building a system – more than a logo and a set of colours – that can be put to work, bringing the brand to life in a consistent and compelling way across all media. As well as visual assets it includes the verbal expression of the brand – tone of voice and key messaging.
Beyond the core brand identity we also provide ongoing support and activation tools, from brand guidelines to communications planning.

Certainty in
your world
Branding is a collaborative business
We bring considered thinking, imagination and a flexible mindset to the enterprise.
The Nautilus is a partnership that was formed nearly two decades ago by Paddy Sutton and Ian Haughton to combine strategic and creative skills.

We’re independent by design and we are the core team, preferring to work on all the projects we take on.

We’re supported by specialists – from typographers to digital designers, from copywriters to film directors.

We’re light on our feet and attracted to complex challenges that need simple, clear answers.
For the people of Sussex
My University Hospitals Sussex
“In all the projects where we have partnered with The Nautilus, the team has never once let me down. They are deep experts on brand and offer the kind of personal touch that is so hard to find, making them my go-to for brand work.”
Suzanne Collins
Head of Marketing
Close Brothers Asset Management
“The Nautilus worked with us on a complete rethink, rebrand and renaming of our company. They engaged with us, and our clients, at all levels and successfully distilled our essence into a cohesive and compelling brand. In our eyes, they have more than delivered.”
Kate Loretto
Head of Communications and Marketing