When AAR came to us with a brief to refresh the brand they knew that they had become much more than just a client agency intermediary.

Through building a comprehensive picture of both the client and agency landscape – and their respective needs – AAR has gained a deep understanding around how creativity has the power to better connect businesses and their customers. Simply put, creativity is a driver of growth.

Together we developed a brand narrative around the idea of Creative Capital, with AAR as the orchestrators of Creative Capital, managing it to build stronger marketing ecosystems.

Around this we built a vibrant and imaginative visual world, celebrating creativity.

Brand Strategy
Brand Architecture
Brand Identity System
Brand Guidelines
Creative capital

“The Nautilus really understood our objectives for the new brand as well as the associated challenges. Neatly combining strategic thinking and creative work they built an inspiring brand on solid foundations. The result both reflects who we are and where we’re heading as a business.”
Victoria Fox
We believe in Creative Capital. That creative thinking and ideas are the engines of growth, better connecting businesses and customers.