Nuffield Health operate 31 private hospitals and 111 Fitness & Wellbeing Clubs in the UK. It’s a unique offer, however when we started working with them spontaneous brand awareness was low.

We attributed this to a brand language that was very corporate and rational – lacking in emotional engagement. Together we developed a more playful brand language, one they could deploy across both hospitals and fitness clubs.

Then working as part of a core group of agencies, we refreshed and invigorated the brand everywhere – from brand and advertising guidance to sub-brands, from digital and print to brand experience.

In one year spontaneous brand awareness rose 72% and club membership exceeded all targets.

Brand Strategy
Naming
Brand Architecture
Logo
Brand Identity System
Bespoke Brand Font
Brand Guidelines
Brand Environments
Signage
Brand Film
Advertising
Communications