In the complex and ever evolving world of asset management three firms – DMS, MontLake and MDO – joined forces to lead the way in risk, governance and compliance services.

At the time of the merger all three businesses had built reputations for providing clients with the necessary levels of guidance and assurance to pursue their investment strategies with confidence. We used that strength as the foundation for a brand proposition around the idea of ‘Certainty in your world’.

The name Waystone was chosen to suggest clear navigation across the asset management landscape. We then amplified that with a brand identity that brings clarity, purpose and direction in all its communications.

From brief to launch in 6 months the project spanned brand strategy, naming, brand identity, communication and content creation.

Brand Strategy
Naming
Brand Architecture
Logo
Brand Identity System
Brand Guidelines
Brand Film
Advertising
Communications