The Nautilus | TrinityBridge

TrinityBridge

TrinityBridge is the new name and brand for Close Brothers Asset Management, a leading wealth management firm that's been helping individuals, families, professionals and businesses to make confident financial decisions for more than thirty years.

For many years we worked with Close Brothers Asset Management and so we were delighted to be asked to help them shape their new brand.

Taking our inspiration from the enduring relationships the business builds with its clients we began by positioning the brand around the idea of 'clarity': TrinityBridge – the way to financial clarity.

With that as a foundation we created all the necessary key brand assets – from the logo, to typography, colour palette, graphic and photographic styles. With these we were then able to move onto advertising and internal communication content for launch.

Brand Strategy
Naming
Logo
Brand Identity System
Brand Film
Brand Guidelines
Social media
Animation
Advertising

Clarity for life

TrinityBridge

TrinityBridge – the way to financial clarity

Wherever you are in life we’re here to support you. We believe clarity is the key to making confident financial choices – for the way you live today and for what you hope in the future.

The trinity in the name

The firm's integrated approach to wealth management is designed around the three-way relationships it seeks to build between the clients it serves and the investment managers and professional advisors who support them. It’s why the business is called TrinityBridge.

The brand is designed to be warm and human, playing a part in the long-lasting relationships TrinityBridge enjoys with its clients.

The brand pattern is an extension of the symbol. It changes and adapts through colours and lines. With movement, it flows and ripples with life, bringing dynamism to film and animation content.

We developed an ad campaign from the insight that clients don’t just come to the firm with financial objectives, they often share their life ambitions – and the business helps them achieve the financial freedom they need to realise those ambitions.

We translated that insight into a central creative idea around ‘TrinityBridge has a reputation for taking dreams seriously’.

Photography plays a key role in the new brand expression. We carefully chose models and locations to shoot a consistent photographic style. Warm, rich and calm – delivering on the brand positioning and personality values.

“In all the projects where we have partnered with The Nautilus, the team has never once let me down. They are deep experts on brand and offer the kind of personal touch that is so hard to find, making them my go-to for brand work.”

Suzanne Collins

Head of Marketing