When AAR came to us with a brief to refresh the brand they knew that they had become much more than just a client agency intermediary.

Through building a comprehensive picture of both the client and agency landscape – and their respective needs – AAR has gained a deep understanding around how creativity has the power to better connect businesses and their customers. Simply put, creativity is a driver of growth.

Together we developed a brand narrative around the idea of Creative Capital, with AAR as the orchestrators of Creative Capital, managing it to build stronger marketing ecosystems.

Around this we built a vibrant and imaginative visual world, celebrating creativity.

Brand Strategy
Brand Architecture
Logo
Brand Identity System
Brand Guidelines
Communications